El auto invisible

21 junio, 2012 / Por Diego Regueiro

¿Existe el auto invisible? Mercedes Benz lo hizo.

Para promocionar el atributo de CERO emisión de su auto, tomaron este concepto para desarrollar la pieza “Invisible Mercedes“. Mezcla de pieza publicitaria tradicional y activación, cubrieron un auto con TV LEds y lo pasearon por distintas ciudades de Alemania.

¿El resultado? Impacto en medios y casi 10 millones de visitas en Youtube.

Compartí

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Diego Regueiro

Director Ejecutivo
www.marketingyestrategia.com

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